Origin: ChinaFit.com
Subject: Prospect in the next five years for the small-size fitness studio
Time: 16:40 – 18:10 August 12, 2014
Place: Third floor Auditorium, Beijing National Convention Center
 
Large-scale comprehensive health clubs have quickly occupied the Chinese fitness market in the past decade, and they have become the new hot spots and new industrial trend of our social development.  They have driven the prosperity of the entire fitness market, and cultivated a large number of professional sports talents and enthusiasts.  However, with the improvement of members’ fitness concepts in recent years, the demands of consumers are also tending to diversify, and the mass type gyms are not able to meet fully the requirements of those who seek highly specialized fitness training and hope to obtain more detailed fitness guidance.  Hence, small-size fitness studios have emerged.  The fitness studio is a form and a market segment in the fitness industry, and it cannot be compared with those large-scaled health clubs in terms of size and type of operation.  But the contents of its operation are more direct, more detailed, and more personalized. 
 
Whether in China or in the West, the form of fitness studios has existed for many years.  Only in recent years, with the development of the fitness market, has the number of fitness studios in the West increased rapidly, and they have caught more and more people’s attention.  As long as there is business, there is a risk.  Compared with a large-scale fitness club, the risk of running a small-size fitness studio seems small.  But in the West, personal credibility is very important, so that every coach who can invest in his own business is saddled with enormous pressure.  It is because of such pressure that most of the managers of these fitness studios are great coaches with proficiency in a particular line.  They have strong comprehensive qualities and abilities, so the profitability of these fitness studios is rather optimistic in the West.
 
The 2014 ChinaFit Fitness Conference will present you a forum that specifically talks about small-size fitness studios.  This forum is co-sponsored and organized by Gravity China Total Gym and ChinaFit.com, and will invite representatives of small fitness studios here to introduce their own experiences in running small business operations. 
 
Forum Topics:
 
1. What is the core competitiveness of a small-size fitness studio?
2. How does one manage human resources in a small-size fitness studio?
3. How does a small-size fitness studio develop quickly using capital market financing methods?
 
Forum guests:
 
Bob Chen, Liu Xiaojin, Chen Yun, Shen Weixi, Tang Lin